As 2020 slowly draws to a close, you should be well underway in defining your financial strategy for the following year. Concretely, you should be looking at ways to reduce operational expenses without hindering performance, productivity, or output.
After all, reducing expenses is not about making sacrifices that might also negatively impact your brand – it’s about making smart managerial decisions and investments for your company and employee collective.
Smart financial management and cost reduction are paramount for success nowadays, as the COVID-19 pandemic has brought many uncertainties to the business sector. Many established and new businesses have had to make grave sacrifices, and many more are expected to close their doors permanently in the months and years to come due to the economic effect of the COVID crisis.
If you want to survive and even thrive in 2021 and beyond, then you need to invest in the right technologies that will allow you to minimize expenses and reallocate resources towards growth and success.
With all of that in mind, today we are talking about business tech and how investing in certain tech solutions can take your business forward in the following year.
1. Migrate your Operation to the Cloud
First things first, if you are still running your IT infrastructure on-site, now is the right time to start planning your migration strategy to the cloud. Cloud computing has been on a never-ending upward trajectory for years now, and nowadays business leaders of all sizes and from all industries are realizing its true potential. Needless to say, cloud computing brings numerous benefits to the table, one of which is reduced operational costs and long-term potential for financial savings.
Simply put, it’s much more cost-effective to run your infrastructure on the cloud through a reliable cloud provider than to try to provision and manage your own data servers from scratch. By employing a cloud provider and outsourcing cloud management for your company, you can eliminate numerous expenses.
On-site data center management requires you to invest in the right hardware, software, and a team of IT engineers and operations managers to ensure the stability, security, and continuity of your infrastructure. On the cloud, all of these processes are handled for you for a single monthly or yearly fee.
2. Unify your Internal and External Communications
Effective internal and external communication requires a lot of financial investment. After all, good communication is paramount to collaboration and productivity, but also for customer relations, sales, marketing, support, and everything in between. In short, if your communication is not on point, your brand will suffer both internally and externally.
Now, it’s also important to note that building such a communication structure is costly, but that it doesn’t have to be if you choose the right cloud-based system. We are talking, of course, about VoIP (Voice over Internet Protocol) as a cloud-based phone system that gives you low-cost national and international calls along with a myriad of digital communication features.
This is perfect for decentralized businesses and remote teams working from around the world. VoIP allows you to minimize communication expenses and engage with your customers on their own terms as well, as you have a whole host of communication options at your disposal for a single price. It’s a tried and tested solution you should take advantage of in 2021.
3. Automate Reporting to Lower Marketing Costs
Digital marketing encompasses a myriad of processes, all of which require you to invest time, human-power, and considerable amounts of money. If there is any department in your business where you should look to minimize expenses, it is this one, and the best way to do that is to automate reporting and make better long-term marketing investments.
To do this, you should rely only on comprehensive digital marketing reporting tools that give you all the information you need on a centralized platform and save you time and money in manually generating important reports for your teams. You will be able to save thousands of dollars on an annual basis just by automating the reporting process, but there is no telling how much you will be able to save and how much revenue you will generate by acting on better, more detailed marketing insights.
4. Automate Parts of your Sales and Support Processes
Speaking of automation, we should stress the importance of automating as many processes as you can across your organization. The less human-power you need to conduct repetitive and menial tasks, the better. This way, professionals from every department can better utilize their talents and expertise to handle complex, even mission-critical tasks that will take your business forward.
It’s simply a matter of better utilizing your employee collective, and the last thing you want is for your talented workers to be occupied by trivial tasks. With that in mind, make sure to automate sales and marketing processes through email automation or administrative and data-entry sales tasks. You can also automate the support process by integrating chatbot technology to handle simple customer queries and even process purchase orders automatically.
5. Eliminate Business-busting Setbacks by Improving Cybersecurity
Last but definitely not least, you should elevate and strengthen your cybersecurity measures to avoid business-busting scenarios, like a data breach. Keep in mind that data breaches cost US businesses $7 million on average, which is enough to drive your company straight into the ground. Don’t think that a data breach can’t happen to you, and instead of risking it, make sure your cybersecurity meets the latest industry standards.
You can invest in cybersecurity through employee training and education, by enabling two-factor authentication for all accounts and devices, by using a password manager to strengthen passwords, and by constantly probing your firewalls for weaknesses. If you’re operating on the cloud, make sure that your cloud provider is always upgrading and improving upon their security measures.
This year has been tough on almost every business in the world, and if you are to make 2021 more financially stable for your company, you need to start making the right investments. Be sure to use these tech solutions to reduce your operational expenses in 2021 and ensure financial stability.