Many businesses find themselves challenged in choosing a payment platform that can satisfy clients. But those who have made a choice face the issue of user experience satisfaction on another level.
The issue is balancing between giving your clients a low-cost option while at the same time taking care of your needs for high approvals rates and successful transactions.
In many instances, payment methods with low costs do not maximize your needs. Thus, the dilemma on how and what to choose.
However, you can find ways to Optimize Online Payments and get a win-win solution with a keen eye.
Here is how.
1. Offer an easy-to-follow and Straightforward Payment Process
I bet you do not love complications, so do your customers. Thus, the payment process should be easy to follow and go through within seconds.
If you desire to improve customer experience, offering a simple method is inevitable. The technique should follow best practices, such as the one-click option. Such plans give customers security and a hassle-free experience while at the same time giving you the merchant more approval rates.
You can also do A/B testing to identify areas customers drop off and thus inform improvements for a better experience for you and your customers.
2. Enhance the Security to Keep Fraudsters Away
One challenge online payment face is hacking and fraudulent activities. Due to this, you need to implement tight security measures, but sometimes this may have adverse effects even on genuine customers.
To decrease fraudulent transactions, you should choose a service provider implementing PSI DSS protocols. The protocols help reduce the number of declined positive transactions and the possibility of data risks leading to funding loss.
3. Incorporate Multiple Service Providers
There are various reasons why a transaction would fail irrespective of adequate funds in a customer’s account.
One of the factors is geographical location. One service provider may be efficient in an area but fail in the next geographical region. Similarly, one payment option may be very swift now but fall the next minute.
Such scenarios call for different options to avoid failed transactions and frustrating a client. Moreover, it would help to combine both international and local providers to beat the geographical issue.
Despite this combination, there are risks involved, but such can be minimized with a balanced and careful integration.
4. Use Localized Payment Methods Familiar with Customers
Research shows that customers are bound to spend more if offered their preferred payment method. You might find a popular payment method in one region but not well-embraced in another.
If your business is in the region, it is best to offer your clients their preferred method to attract them leading to increased sales.
5. Parting Shot
It is the desire of every merchant not to lose any customer due to a failed payment process or lack of a particular method. But you can avoid these problems by following the above tips. They will help you balance your needs and those of your customers leading to improved business transactions, sales, and revenues.