It seems that you hear the words ‘SEO marketing’ everywhere you go, but what does this term essentially mean? And why is it that it is so important in order to make just about any business successful? Once you do some basic research on the subject you may even think that it is something just about anyone can do, which is a mistake lots of people tend to make.
However, there are several things you can do in order to grow your business without being an SEO expert. As you already know, your website is one of the most important parts of your business, so you have to make sure to make it the best it can be. You can do this independently, or by hiring an SEO agency which can be useful in order to increase the level of brand awareness your business has.
Outsourcing your SEO needs means that the business can return to its everyday tasks and focus on its main priorities, instead of multitasking. Additionally, if you’re not feeling that confident in the SEO field, outsourcing to professionals can improve the quality of the SEO and take the pressure off your shoulders.
Looking at reviews (such as this case study for example if you want help with marketing your finance business) from companies in a similar industry to you can be beneficial to check that the marketing agency you decide to use is reliable.
However, if you’re planning on upgrading your SEO yourself, we’ve prepared a list of the top five things you should focus on when it comes to implementing SEO into your marketing strategy in order to grow your business.
All of them are equally important in order to get your website to the very top, so make sure not to overlook either one of them!
1. Your Content is the Backbone of your Website!
Now, if you know a thing or two about SEO, you also know that your content is one of the most important things you should focus on. This means that you have to provide your audience with fresh and interesting content at least three times a week!
Since you are the business owner, you probably know everything about your niche in-depth, and it is always best to write about the things you know about. However, if you are not really a writer yourself, you can always hire someone to create your content for you. There are lots of websites where you can find professional writers ready to start working on your content as soon as now!
2. Make Sure that your Website’s Speed is at the Top of Its Game!
Not everyone knows this, but aside from the many different factors Google takes into account when it comes to determining your website’s ranking, its speed also plays a great part in it!
Essentially, you could have the perfect content and a well-designed website, but you would end up at the bottom if your website is not fast enough. If you think about it, how many times have you closed a page because it took too long to load? How many times did you want to buy something but since the website was unresponsive you moved on and bought the good from another website? Well if you are anything like me, the answer is – countless times!
Our modern age brought about our impatience with it, so you have to make sure not to lose your future customers or clients only due to the fact that your website is running slow. You can check your website’s speed here and make sure that your audience is receiving the best experience on it!
3. Make Sure it’s Mobile-Friendly!
This is definitely another thing you have to take into account when it comes to attracting higher conversion rates! As you already know, searches on mobile devices have surpassed those on computers greatly, which is why you have to make sure that your website is mobile-friendly.
Another important thing to keep in mind is that your website has to be responsive to all screen sizes. This is a key feature that people who know both web design and marketing (like Rob Timmermann, for instance) understand how to balance. The best way to make sure that your site is mobile-friendly is to keep it simple when it comes to design and focus on your content and your CTA.
4. Don’t Overlook Your Meta Descriptions!
The majority of SEO beginners tend to overlook the importance of writing their meta descriptions on their own, which really is an amateur move. The reason why it is important is that if you fail to write your own meta descriptions, Google will fill them in for you.
On the other hand, if you do write your own descriptions, your website will seem more trustworthy, resulting in a better ranking!
5. White Labelling is the Way to Go!
Hiring a white label digital marketing agency makes things that much easier. Business owners know hectic things can get once your orders come flooding in, whether you are selling products or services.
In order to give your customers or clients the best possible experience, you will want to do so in a rather short period of time. This is why white labeling has become a go-to strategy for most business owners – it’s fast and it’s efficient, so make the best out of it!
These five SEO strategies can help your business come a long way from being just another brick in the wall to become a household name. Spread the word about your business and the results will follow! For more tips and professional advice, visit White Light Digital Marketing and make your business skyrocket!