HomeLife InsuranceBest Endowment Policy in India 2023

Best Endowment Policy in India 2023

There are a number of investment options available and it can be quite difficult choosing one that best suits you. An endowment plan is one of these options that you can choose if you are looking for an investment that would give you a guaranteed payout. Additionally, endowment policies come clubbed with a life cover.

What is an Endowment Policy?

An endowment policy is a life insurance plan that serves the dual purpose of providing the policyholder with a life cover in addition to serving as an investment instrument. Endowment policies work by providing the policyholder with a life cover for a specific period of time. Part of the premium that is paid towards the policy is invested in instruments that aid wealth creation.

All endowment plans come with a fixed tenure. During this period, the policyholder makes regular contributions towards the plan and receives a lump sum payout in the form of the sum assured when the policy matures. In addition to the lump sum payout, the policyholder also receives any bonuses that have been accrued. In the event where the policyholder dies before the plan reaches maturity, the sum assured as well as the bonus is paid out to the nominee. The bonus from an endowment policy is paid for the number of years that the policy was active.

How does an Endowment Policy Work? 

An endowment policy is a life insurance plan which gives a lump sum amount to a policyholder after a specific period of like at maturity time or death. In today’s insurance sector this life insurance policy has gained a huge acceptance from the people who are willing to invest in risk-free investment plans.

The maturity period of these endowment plans are 10 years, 15 years and 20 years. Though you can also take your money in the middle of the insurance period but some charges are deducted as a penalty. In an unfortunate demise of a policy holder the insurance company will give a sum assured along with death benefit to the nominee.

Features of Endowment Policy

Endowment policies come with a number of benefits to the policyholder. The following is a list of some of these features of endowment policy:

Death Along Survival Benefits

The nominee and policy of the endowment plan will get additional benefits along with the lump-sum assured if they keep policy active till the maturity period. The reasons why people purchase the best endowment plan in India to enables their families to live a life with a peace of mind when they are around. If you are only bread and butter earner of your family then take the advantage of the best endowment policy. In the event if you are not with your family to support or take care, they can soothe all the financial expenses and live life hassle-free.

Higher Returns

It is one of the most impressive features of the best endowment policy. You will get high returns of the investment that can make you financial stable and keep protected from the unexpected finance issues.

Flexibility in Cover

The endowment plan allows you to alter the lock-in period and the premiums of the plan as per your affordability. If you purchase the best endowment policy from the renowned life insurance company you will get remarkable flexibility in your plans that allows you to pay premiums and maturity period as per your suitability.

Low Risk

When compared to other types of investments that are made in the equity market, those made through an endowment policy are relatively low-risk. This is due to the fact that the amount to be paid out on maturity of the plan is predefined and the policyholder will receive a guaranteed payout regardless of the performance of the funds in which the investment has been made.

Premium payment modes

The premium payment modes for an endowment plan are flexible and policyholders can choose between a long term and short term premium payment. Policyholders can continue to enjoy the benefits of their endowment plan if premium payments have been completed for a minimum tenure as stated in the policy terms.

Financial security

Most individuals choose to invest in an endowment policy so as to meet a specific financial goal. Unlike other investments, the policyholder is guaranteed a certain amount when the policy matures which, in turn, provides the policyholder with some amount of financial security for the future.

Tax benefits

Investment in an endowment policy provides the policyholder with a major tax benefit. Payments made towards the premium of the policy provides the policyholder with tax benefits under Section 80C of the Income Tax Act, 1961. Additionally, policyholders also receive a tax deduction for the amount paid as the death benefit under Section 10D of the Income Tax Act, 1961.


Policyholders can increase the coverage on their endowment plan through the addition of riders. Riders such as accidental death, critical illness, and hospital cash are some of the many riders that can be added to an endowment plan.


Insurance providers offer policyholders who have opted for profit endowment plans a certain amount as a bonus. These bonuses are usually of 2 types – reversionary bonus and terminal bonus. A reversionary bonus is paid out to the nominee of the plan in addition to the sum assured to be paid on maturity of the policy. A terminal bonus is the additional agreed upon amount that is paid out to the policyholder or nominee to the policy when the policy matures.

Best Endowment Policy in India

Here are some of the best endowment policy available in India.

Endowment Plan Entry Age Maturity Age Policy tenure Sum Assured (Minimum)
Reliance Life Insurance Super Endowment Policy


8 years to 60 years 22 years to 75 years 14 years/ 20 years Rs.1 lakh
LIC New Endowment Policy


90 days to 50 years 18 years to 60 years 10 years – 20 years 10 times the annualised premium


105% of the total premium paid


Kotak Classic Endowment Policy


0 to 55 years 18 years to 75 years 15 years to 30 years 11 times the annual premium
SBI Life Shub Nivesh Endowment Policy


18 years to 60 years 65 years/100 years (for endowment with whole life option) 5 years to 30 years Rs.75,000
Bajaj Allianz Save Assure Endowment Policy


1 year to 60 years 18 years to 75 years 15 years/ 17 years Rs.1 lakh
IDBI Federal Incomesurance Endowment Policy



18 years to 55 years 3/8/13 years to 65 years for the insured

18 years to 60 years for the policyholder


10 years/ 15 years/ 20 years/ 25 years Rs.10,000

If you have decided that an endowment plan is your most suitable investment option but are not sure of which plan to invest in, the following list may help:

1. Reliance Life Insurance Super Endowment Policy

Policyholders are required to pay the premium for only half the tenure that they choose. The plan can be customized using riders. Policyholders can also avail a loan against their policy.

2. LIC New Endowment Policy

The policyholder has a choice of investing in one of 4 types of investment funds. Policyholders have the benefit of choosing their premium payment term and the basic sum assured is equal to 10 times the annualized premium.

3. Kotak Classic Endowment Policy

Policyholders can select the sum assured based on their requirement. On maturity, policyholders receive the sum assured in addition to the bonuses accrued. Policyholders can also avail loans against their policy.

4. SBI Life Shub Nivesh Endowment Policy

The plan provides the policyholder with the option of creating savings while also receiving a life cover. Additionally, policyholders can also choose their premium payment term.

5. Bajaj Allianz Save Assure Endowment Policy

Policyholders can choose the sum assured and the policy tenure. Premium payments for the last 5 years of the policy tenure is waived. The plan permits policyholders to receive payouts from their plan in monthly installments over a period of 5 years or 10 years.

6. IDBI Federal Incomesurance Endowment Policy

The plan has been designed to help policyholders reach their financial goals. Policyholders can choose from premium payment options of 5 years, 10 years or 15 years. Once the premium payments have been completed, the policyholders receive an annual payout at the end of every year.

Types of Best Endowment Policy

Mentioned below types of best endowment plan. There are 4 types of basic endowment policy which one can you choose from.

1. Unit-Linked Endowment Policy

Unit-linked endowment plans are those where part of the premium is invested in unitized insurance funds. With this type of plan, the policyholder gets to choose the type of units in which their premium is invested and the proportion of the investment as well. The returns earned from this type of investment depends entirely on the performance of the fund in which the investment is made.

2. Low-Cost Endowment Policy

As the name suggests, the premium amount to be paid towards this type of endowment plan is lower when compared to other types of endowment plans. With low-cost endowment plans, the investment is made in a manner that will assure a particular amount to be paid out as a death benefit.

3. Profit Endowment Policy

Profit endowment plans are those where the terms of the policy ensure that a particular sum will be paid out when the policy reaches maturity or on the death of the policyholder. However, the amount that is guaranteed tends to increase as the policyholder earns bonuses from the investments made.

4. Non-Profit Endowment Policy

Non-profit endowment plans are those where the sum assured to be paid out on the death of the policyholder or on maturity of the policy is chosen at the time of the initial investment.

Why Should You Buy an Endowment Policy?

Endowment plans are best suited for those individuals who have a specific long-term goal in mind.  Some of these goals include mortgage payments, funding a child’s higher education or marriage. It is particularly beneficial to individuals who have a regular source of income and are capable of making regular premium payments. Furthermore, these plans help those individuals who are looking to invest in equity instruments but have a low-risk appetite. The relatively risk-free nature of the investments made through an endowment plan adds to its appeal.

Additionally, endowment plans are long-term investments and provide the policyholder with a disciplined approach to savings for an extended period of time. Individuals who have a semi-regular source of income can also invest in endowment plans by opting for the flexible premium payment options.

Claim Process of Endowment Plan

The claiming procedure of the endowment plan is straightforward. Below we have mentioned the steps:

The policy holder should inform the insurance company that their maturity period is finished and ask them to offer you a claim procedure form. Once you fill the form the insurance company will take 2-3 days to complete the formalities and then it transfers the sum-assured to your account.

If the policyholder is no more than it’s a duty of the beneficiary to inform the insurance company about his demise. Insurance companies ask you to submit a death certificate or post mortem report to avail the death benefits and get the lump-sum assured amount.


If you are seeking for the best life insurance that comes with a lot of flexibility and additional bonus then you should opt for the best endowment plan. Here the sum-assured you will can protect your family from the unexpected financial conditions. You can get in touch with a reliable and trustworthy insurance company which offers you the best endowment policy in India with many impressive features.


Ajeet Sharma, the founder of Financegab and a well-known name in the field of financial blogging. Blogging since 2017, he has the expertise and excellent knowledge about personal finance. Financegab is all about personal finance which aims to create awareness among people about personal finance and help them to make smart, well-informed financial decisions.


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