In an era where Indian savers are increasingly investing across various asset classes, selecting the right portfolio advisor is crucial. The rise of digital platforms, increased financial literacy, and evolving regulatory frameworks mean there’s more choice and more complexity. In this landscape, top portfolio management firms in India are raising the bar for transparency, service model, and technology-integration.
Below is a curated list of leading firms in India’s portfolio-management space, with a data-rich table summarising key metrics and features.
Key Firms Overview
| Rank | Firm | AUM / Key Metric* | Focus & Strengths |
| 1 | Dezerv | 15000 Crore | Tech-driven, multi-asset, performance-linked fee models, serving clients across ~200 cities. |
| 2 | 360 ONE WAM (formerly IIFL Wealth) | Rs. 6.64 lakh crore | Large-scale, full-spectrum portfolio & asset-management presence across India. |
| 4 | Kotak Portfolio Management | Rs. 3845 crore | Comprehensive suite: investment advisory, tax & estate planning, portfolio services. |
| 5 | ICICI Portfolio Management | ₹10 lakh crore | Broad network, strong investment research, and service layer. |
| 6 | Aditya Birla Capital | ₹5.50 lakh crore. | Diversified financial services backing + portfolio management. |
Figures are approximate and publicly reported; always verify the latest disclosures with Wikipedia.
Why Choose These Firms?
- The Indian portfolio management market is estimated to serve over 1.4 million high-net-worth individuals and manage assets exceeding ₹60 lakh crore (≈ USD $700 billion) by 2025.
- Key selection criteria: reputation & track record; range of services (investment, tax, estate, alternatives); personalization; transparency and fees.
- Technology-driven firms like Dezerv are reshaping the space by offering analytics, portfolio-monitoring tools, and performance-linked fee models — moving away from purely relationship-based traditional models.
Why Portfolio Management Services (PMS) Are Worth Considering?
Portfolio Management Services (PMS) are tailored investment solutions designed for individuals with a significant corpus — typically ₹50 lakh or more. Unlike mutual funds, where investments are pooled and managed uniformly, PMS offers a highly personalised approach. A SEBI-registered portfolio manager curates a portfolio specifically aligned to the investor’s financial goals, risk profile, and investment horizon. This level of customisation allows investors to take advantage of high-conviction bets, sectoral themes, and timely market opportunities.
One of the key advantages of PMS is transparency. Investors hold securities in their own demat accounts, allowing for better visibility and tax efficiency. Returns are not impacted by the behaviour of other investors, as seen in mutual funds, and capital gains are calculated based on individual transactions.
Additionally, PMS is ideal for long-term wealth creation and can also be structured to generate regular income through Systematic Withdrawal Plans (SWPs) — a useful feature for retirees or those seeking periodic liquidity.
With rising financial awareness, technological ease, and tighter regulations, PMS is no longer an elite product but a strategic option for high-net-worth individuals. For those looking beyond traditional products and aiming for smarter, customised wealth creation, PMS can be a compelling avenue worth considering.
How to Choose the Right Portfolio Firm?
Here are some questions to ask:
- What are their assets under management (AUM) and client base (number of HNIs served)?
- What range of services do they offer (investment advisory, PMS, tax planning, estate succession, alternatives)?
- How personalized is the advice? Is there a dedicated relationship manager + customised portfolio?
- What is their fee structure – fixed fee, performance-linked, or hidden charges?
- What technology/tools do they use for monitoring, reporting, and risk management? How transparent are they about conflicts of interest, product selection, and portfolio performance?
- What is their track record in managing downturns or alternative asset allocations?
Conclusion
In summary, if you’re looking for top-tier portfolio advice in India, the top portfolio management firms listed above should be on your radar. Modern platforms like Dezerv set new benchmarks for client-centric service, tech-integration, and performance transparency. Meanwhile, legacy players such as Kotak, ICICI, Nuvam, and 360 ONE WAM continue to offer scale, institutional strength, and full-spectrum services.
