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Swim with the Sharks: How Your Company Can Stay Competitive in 2023

It’s no secret that the last couple of years has thrown challenges at business owners that have been hard to surmount.

The Coronavirus pandemic has made its mark on the world economy, forcing rapid shifts to remote methods of doing business, causing a labor shortage, and forcing small businesses out of the market as larger businesses are forced to be less efficient.

Even with the proliferation of vaccines and the availability of booster shots, it can be hard to survive in the modern economy.

However, there are measures that you can take to make sure you’re able to stay competitive as time goes on. While the pandemic is still with us and still wreaking havoc on supply lines, lower-paid staff, and the like, your company can take measures to improve its efficiency and build a successful business even in the midst of this time of turmoil.

Doing so, however, will require businesses to take calculated risks, as well as knowledge of the current business landscape and the ability to project where we’ll be months or years from now. The businesses that are most likely to survive are businesses that are able to adapt to the time we’re in and set themselves up to thrive when the disaster wanes.

If you’re looking to sleep easier at night, knowing that your future is secure despite how crazy everything is now, read on: we’ll talk about some guaranteed ways you can increase your chances of survival.

Take Advantage of Modern Tech

As the work environment is attempting to get back to in-office working but is still largely working from home or reliant on applications like Zoom because of the pandemic, choosing to invest in technology that makes conducting business remotely even more efficient will help you in the long run. If you have moved back into an office setting, choose to invest in new computers and monitors for the office to make sure everything runs smoothly in your day-to-day. Try and brainstorm ideas for making sure you can perform certain services remotely with your fellow executives, especially those services that don’t translate over to a remote setting very well as is.

Also, where possible, you may want to invest in top-of-the-line Business management software. Companies like JDE Software offer program bundles that can optimize functions like order and human capital management, customer relationship management, sales, and other functions that are absolutely vital to any business at any level. If you haven’t looked into business management software yet, you probably have no idea how much programs like these can help: if you’ve audited the efficiency of your processes and found them lacking, you may want to consider an upgrade like this.

Incorporate COVID-Safe Options for Consumers

In the immediate aftermath of the pandemic, a lot of businesses found themselves needing to shift to offering their services remotely; with how quickly that shift was required, it was no doubt handled in an ineffective way. Nowadays, though, remote operations have become the new status quo, and consumers who are worried about encountering the virus are also becoming fonder of the convenience associated with these measures.

In order for your company to successfully pivot as others have, you need to take a look at your current offerings and ask what more you can do to meet customer needs during the pandemic. Examine your current website’s design, and your online presence as a whole, and try and brainstorm any services that can be translated effectively to digital spheres.

One such service which was traditionally in-person in the world of real estate (the open house and walkthrough) has now been converted to an entirely digital experience: customers can now go to popular real estate agents’ websites and conduct entirely digital, remote tours of their property. Think outside the box, as the more creative you get with this kind of thing, the more likely it is that you’ll be able to go above and beyond meeting customer needs.

In order to survive the pandemic and anything else the next couple of years throw at you, you’re going to need to be prepared to adapt on the fly, meet customer needs, and upgrade your tech to make your processes more efficient. Don’t settle for anything less because choosing to, at this juncture, could mean the slow but steady death of your company. 


Ajeet Sharma, the founder of Financegab and a well-known name in the field of financial blogging. Blogging since 2017, he has the expertise and excellent knowledge about personal finance. Financegab is all about personal finance which aims to create awareness among people about personal finance and help them to make smart, well-informed financial decisions.


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