Establishing and setting up an eCommerce store is just the first step to a successful online business. Developing a sustainable strategy to grow your e-commerce sales and take your business to the next level is essential. E-commerce marketing uses campaigns to attract new customers and encourage return visits. You can use eCommerce strategies for businesses of all sizes and efficiently implement your ideas with the right tools.
Here are a few helpful tactics to improve eCommerce sales:
Read more: Should You Outsource Marketing for Your Small Business
1. Maximize Email Campaigns
Email marketing campaigns are a great way to improve direct contact between your business and your customers. Email can help you accomplish many things, including driving sales, keeping in touch with customers, marketing your products, and ultimately increasing sales. You can also include more information, such as offers and fees for wiring money when making payments. Personalized emails offer a more personal reach than social media.
It may seem challenging at first, but there are many ways to build a mailing list for your e-commerce store. Capture visitor emails with popups, signup forms, bars, and embeds spread across your store. You can incentivize your visitors to sign up for your newsletter in exchange for their email addresses. Subject lines pique readers’ curiosity and get the highest open rates, followed by promotional emails. By providing a compelling hook in your subject line (which can only be read if opened or clicked), your audience may be intrigued and ask for more information.
2. Experiment with Different Websites Layout
The layout of your website dramatically impacts your chances of attracting potential customers for your business. Shoppers decide in seconds whether they trust your brand and want to stay on your website. An easy-to-navigate landing page is vital to increasing traffic to your site.
Product and checkout pages are equally important as more shoppers bounce at each stage of the purchase funnel. Ensure visitors to your website have the best customer experience possible. Keep your website simple and easy to navigate for a smoother shopping experience.
3. Display Your Customer Reviews
In the competitive online world, reviews act as social proof. A majority of customers read reviews before making purchases. It is crucial to ensure you display your customer reviews in prominent places such as product pages, menus, and checkout areas. If you don’t have many reviews yet, focus on other ways you can build trust, such as displaying clear images of your products from different angles and providing 3D videos and product demos.
Testimonials are also a great way to boost your sales. Unlike reviews, these typically contain broad statements about the brand rather than a specific product. Reaching out to your loyal customers through your mailing list is best. Testimonials can be displayed on your site in multiple locations. You can create a post-purchase survey for your customers to collect feedback.
4. Add a Live Chat Service to Your Store
Adding a live chat option to your store allows you or your customer service representative to speak directly with customers if they have questions. Live chat is the customer support method that provides the highest customer satisfaction. Adding live chat functionality to your website allows you to communicate more effectively with customers without overspending.
Learning how to increase your e-commerce sales doesn’t have to be overwhelming. There are several low-cost or free options, from building mailing lists to sending automated campaigns that generate sales 24/7. Try as many methods as possible to increase your sales potential and see which ones impact your business most.
